A strong brand always has a strong identity

With a strong brand there is more than just a logo that communicates its presence. There is color, typography and the shape and form.

Shorter commercial breaks. TVN Channel.

With a strong brand you don’t have to rely on your logo as much as many more factors play in like your typeface, your colors or shapes of things. Try removing or cover up the logo of the products in your home, like the products in your fridge and see if they “speak” to you or if they are anonymous.

It takes a lot of marketing and time to build a recognizable brand like the one above. Creating a spiffy logo in neat coors is just a small part of it.

Share your thoughts on this

Your email address will not be published.